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Was Joem Bascon signed up by Folded & Hung before merely because of his strong resemblance to you-know-who? And now that Sam Milby got released from his Bench contract, Joem was unceremoniously dumped by the local clothing brand. In any case, Joem’s moving on just fine with his movie and tv projects. His F&H exposure definitely upped his street cred as his sexy billboards were raised around the metro.
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Comments 25
  1. sam over joem? haha! one huge mistake of folded!
    a lot of my friends see sam as old prune, an actor who is also very much trapped in self denial because of the price to pay in being a celebrity. joem is refreshing and is one underrated hottie.

  2. hala mga badets…iboycott kaagad ang folded and hung ora mismo in support of joem…they will never see my shadow in any of their stores from now on…

  3. id say top-joem, bottom-sam he he hot si joem pero siya yung tipong artista na mawawala na lang pag nag asawa na, nag migrate kung saan or naging businessman.

  4. Excuse me RD, LALAKI si JOEM NO. Yung kamukha daw nya e BAKLANG BAKLA na tumatanda na. Kaya tantanan na ang lookalike na yan!

  5. never ko na-appreciate si joem bascon
    but that’s just me i think
    i’m sorry sa mga fans niya
    peace
    hahaha
    at hindi din ako nagsusuot ng folded and hung
    local brand?
    mura naman ang marks & spencer at zara pag sale

  6. HAHAHA @froglita for more denial! everyone knows F&H.. whether alta or masa. The fact that you know Joem Bascon means you are aware of local happenings. *knock on your head — you must be lolo to be wearing marks and spencers! check the shirts you wear mister, they must be made here too no matter how expensive they are, in short, STILL LOCAL. cheers!

  7. I super like Joem nung Lets Go days nya, yung clean look pa siya.. hes so yummy at that time, ngayon rugged look nya, I dont find him appealing anymore…

  8. I’m neither a fan of Sam nor Joem but based on pics I had seen, the former is better looking and has a bod to die for. However, Joem is not bad either. BTW, I won’t be caught dead wearing F&H or Bench undies. I was surprised Fruit of the Loom is sold at Rustan. That brand is only available at discount stores in LA.

  9. Bad naman ang F & H at nilaglag na lang bigla si papa Joem ko! hmp. sana si Joem na lang ang underwear line nila!

  10. I find him so sexy. Nakaka elya nya. Feeling ko nga amoy lalaki pa ito at di nagtatago sa pabango at cologne. mamang mama ang dating.

  11. Ako lang ba, o ito bang litrato ni Joem ay parang katulad ng mga beefcake shots nina Gino Antonio at Tony Martinez nung 1980s?

    In any case, nakakauhaw at nakakalalim-hininga ang itsura niya dito. Whew!

  12. Anonymous said…
    HAHAHA @froglita for more denial! everyone knows F&H.. whether alta or masa. The fact that you know Joem Bascon means you are aware of local happenings. *knock on your head — you must be lolo to be wearing marks and spencers! check the shirts you wear mister, they must be made here too no matter how expensive they are, in short, STILL LOCAL. cheers!

    April 11, 2010 7:54 PM

    kaya nga pag sale lang namimili
    o bakit walang comment sa zara?
    hahaha
    napanood ko kasi ang batanes
    it was one of the most boring movies i’ve ever seen
    magwo-walkout na ko when my friend prevailed me
    hintayin daw namin ang shirtless scene ni ken zhou (tama ba?)
    kasi never pa siya nagtanggal ng t-shirt man ever
    so wait and baklush
    after nang scene stand up picture na kami
    at habang papalakad kami palabas ng sinehan tumakbo ang closing credits
    my gas! such boredom
    at ang itim-itim ni joem bascon doon
    sorry i just didn’t get it — and joem, too
    doon ko lang siya kilala
    kasi kapuso po ako
    peace

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