Will Rafael Rosell
be headlining this summer’s campaign for the Bench Body underwear line? In the past few years, Rafael was one of the main guys wearing skimpy skivvies for the local brand. His images were in the hot summer billboards and posters around town. Now that Bench is coming out with the “Lost in Summer” campaign, will Rafael be the top guy or will it be someone else? Like, say Jake
Who’s leaving Bench Body
after modeling skimpy cotton bikinis for so many years? Rumors are rife that one of the guys above is hanging his Bench briefs for good to transfer to a leading direct-selling and networking business of footwear, apparel, bags and other fashion accessories. In fact, he appeared in the latest fashion show of that company. Just recently, Sam Milby
bolted the Bench headquarters for a better offer at rival Folded and Hung
. So who’s it going to be next? Will it be [clockwise, from top
, Jay R
Model and actor Jon Avila
] is expanding his showbiz horizons. He is now a singer, dancer and tv host. His job in ABS-CBN’s Sunday noontime show ASAP
requires him to sing and dance, sometimes sans shirts. He is also one of the hosts of TV5’s Shall We Dance,
where he gets to show some twist and two-step skills. After the career-changing stint at the Big Brother House a couple of years ago, Jon went off to a lukewarm start in showbiz. Yet, he refuses to be content with just the usual bit roles on tv, as he’s all set to do almost everything to remain in the klieg lights. No wonder he is still very much around unlike his contemporaries.
It’s the return of the sexy running shorts or bun huggers or whatever you call them short shorts! After years of rule by the baggies, the design of the tight fitting shorts with an inseam of 5 inches or less is totally back. Actor and model Jon Mullally
] recently modeled one for Bench
. Brazilian model Hideo Muraoka
wore the shorts for Folded and Hung
. Both men look very delish in those shorts, natch!
Top guy Piolo Pascual
was in the news this morning. His billboards along busy EDSA have all been taken down, due to what the Department of Public Works and Highways [DPWH] termed as “indecent images.” The news report stated that among the twenty or so billboards that were detached and destroyed were two images of the shirtless hunky actor for San Mig Coffee. I think the giant board of local clothing brand Bench
in Guadalupe, Makati City featuring the actor in a sexy pose akin to the image above was also cleared away. Too bad.
Yesterday, cute guys Geron Lontoc
[left] and JR Tirona
, castoffs at the recent Mossimo Bikini Summit 2009, walked the runway for rival Bench Body underwear’s Philippine Fashion Week collection at the SMX Convention Hall of the Mall of Asia. The guys were hot and come-hither in their colored briefs. Although they were unjustly deprived of the major titles at the Mossimo competition, Geron and JR are undaunted as they pursue their modeling careers.
Daring actor and singer Will Sandejas
] is channeling his inner Dingdong Dantes
in this Bench Body look, complete with the, uh
, aluminum foil. Speaking of Bench, the local underwear brand and clothing company will be holding its fashion show later at the Mall of Asia as part of the Philippine Fashion Week: Holiday Collection 2009. Dingdong might be there, along with the usual celebs who do the runway for Bench. I’m not so sure with Will though, as he might be off somewhere in Isabela or Bicol for a bikini [and briefs] contest.
One of the first and original models of Bench underwear [back when the Bench Body line was still in the drawing boards] is sexy Filipino-British model Jon Hall
. Despite the onrush of younger models for the local underwear brand, Mr. Hall still models for Bench as he still has what it takes to slip on size-under briefs and look great. During the daytime, Jon Hall
teaches English in a language training school in Makati for BPOs and contact centers.
The summer’s nearly over, and Bench – that ubiquitous local brand promoting fancy underthings for guys [and gals] via large billboards and print ads of half-naked actors and models, seems to have slowed down in putting up the steamy images. Unlike in the past few years when Bench had been very brash and bold in its ads, there is a dearth of sexy and erotic pictures of the actors this season. Just the same, Dingdong Dantes
] drops his trousers, along with Rafael Rosell
[top, left] and Jon Mullally
for some good, good Bench summer lovin’! You’ll see these images in the Bench Body stores.
Here’s another road hazard – the image of actor Dingdong Dantes
in Icarus mode for Bench Body underwear. This one’s along the Pasig River banks right next to the Guadalupe Bridge in Makati City. There was a lot of excitement when this board was launched in the last days of March, ushering in the summer season. It seems that Mr. Dantes is now the favorite Bench Body model. Maybe next year, pre-summer, he’ll be more daring in thongs and strings?