Who is this guy wearing Bench Body briefs? Intense and expressive, he is making some distinct mark with his white underwear. His name is Ji Huan Bo, a 29-year-old Chinese mod, who’s currently the signed model of the Bench brand in his home country. Now, if only Bench can ask its models to do the same here – sans the photoshop treatment of its billboards and posters – bump, bulges and all.
This post is an image overload of model and actor Jiro Shirakawa
, front and back. He is making rapid strides in the world of showbiz via shows and soaps of ABS-CBN. His star turning win at last year’s Mossimo Bikini Summit
easily established his street cred among talent agents and scouts. After dropping out of school and seriously pursuing a career in front of the klieg lights, Jiro
is slowly but surely inching his way to the top.
His relative success in showbiz is quite a feat. Mossimo Bikini Summit 2009
grand winner Jiro Shirakawa
is enjoying his time on ABS-CBN’s teeny bopper shows. Prior to winning the top prize in the underwear contest, Jiro Shirakawa
was a virtual unknown, hopping from one go-see or a bikini competition to another, just to earn his keep. Now, he’s really earning his keep and how!
In modeling parlance, a go-see is an arrangement or opportunity for the model to interview with clients such as magazine editors, art directors, casting directors, catalogue houses and the people who make TV commercials and movies. There will be a Bench go-see today, 12 May 2010 [Wednesday] from 1 p.m. till midnight at the Isla Ballroom of the EDSA Shangri-La Manila. Bench will be holding its biennial underwear fashion show [yes, 2008’s Blackout Show seems so recent] on 2 July 2010 and as early as now, the underwear company is looking for male mods 5’10”-tall and up to fill in those tiny colorful briefs. Bring photos, bio, portfolios and wear Bench briefs to audition.
Quick! While we’re on the topics of:  Jake Cuenca
, launched as Bench Body’s face and flesh of its summer campaign featuring printed briefs, and  the showing of the new indie flick Santuaryo
on 17 March 2010
featuring Will Sandejas
in his full frontal eminence, here’s the question – Name some thing[s] in common between Jake and Will. I’m not talking about the briefs.
So what happens now? Another suitcase [full of Bench Body briefs], another hall? Loyal Bench Body models Jon Mullally
] and Rafael Rosell
were noticeably left out of the summer launch of the underwear brand’s new line. In fact, Bench went all out for the solo spotlight on Jake Cuenca
. Although Jon and Rafael were included in the summer campaign, Lost in Summer, along with a bunch of models and actors, the two guys – who could easily drop their pants at the drop of a penny, er
, peso, were obviously excluded from the summer show. What gives?
Speaking of casting couch, here’s the poster boy – Jake Cuenca
. He never runs out of shows in ABS-CBN, and prime projects in local underwear brand Bench Body. Lately, he’s been in the news as he was the featured boy in Bench Body’s summer collection of skivvies. Although his show last Saturday at the Mall of Asia was a big letdown [because he didn’t drop his pants], a catalog was released, featuring Jake in all his Bench Body glory.
An announcement from Bench: Get Lost in Summer with Jake Cuenca as he takes off with Bench Body’s summer collection. Come and witness as he bares his flesh in style on 27 February 2010 [Saturday] at the SM Mall of Asia’s Main Atrium in front of the Bench store, at 6 pm. We hope to see you there!
Now, that “bares his flesh in style” spin got me curiouser and curiouser so I’m definitely going. How about you?
So, there really is a controversy brewing about Jake’s billboard in Magallanes. Here is an article from the Business Mirror dated 7 February 2010 [Sunday]: Aside from the potential danger they pose to pedestrians and vehicles during typhoons, it is more often than not the questionable contents of the colossal billboards dominating the busy and crowded city roads of Metro Manila that become people’s object of criticism. The most recent one is Bench-Body’s advertisement billboard of “new second skin” product depicting Jake Cuenca, Bench model and one of ABS-CBN’s celebrities, in a “provocative” pose wearing only a pair of scanty briefs. The complaint came in a letter to the editor from Atty. Romulo Macalintal, veteran-elections lawyer, stating that “the advertisement is an intentional and blatant disrespect for family values.” He said the campaign is a total disregard of his children’s right to be free from an excessive public display of vulgar, lewd and unwholesome product endorsements. Erected at the Magallanes interchange, the billboard serves as a “welcoming view” to motorists and commuters alike upon entering Makati City. The issue raises the guidelines being followed in approving an advertisement material.” Read the entire article here.
This is the image of Jake Cuenca
that went up teasing and taunting in the Magallanes flyover in Makati City. Actually, it’s a bit different from the theme of Bench Body
this season – Lost in Summer, which had the models in a tropical swamp setting. Here, Jake’s indoors, endorsing paisley pattern briefs reminiscent of the tacky underwear of the 70s. Yet, whatever Jake is wearing, he still looks smokin’! Now imagine this photo a thousand times bigger on a busy, busy interchange.