Jjampong!

The new Lucky Me Noodles commercial featured a Korean guy, who looked dapper and ethereal, perpetually yakking the word “jjampong” as the TVC rolled on. His name is Paulo Han, a 27-year-old Korean-Brazilian model doing the rounds of the runways and commercials around Asia. Just like jjampong [Korean noodle soup and seafood with hot red pepper], Paulo Han is spicy hot!