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Endorsers

It’s the year of the celebrity and demicelebrity endorsements of underwear brands. Taking their cue from the Bench Body formula of featuring actors and models, local underclothing marks are seeking out other unsigned celebs for their seals of approval. And sexy, racy photo shoots, of course. With the exception of Bench [they are too many!] and Folded and Hung [no one’s there yet, after Hideo], here’s a rundown of some boys in smallclothes –

Lately, we’ve seen the surge of the younger ones giving boost to local jockey brands. Ian Batherson [left] surprised everyone with his Sunjoy contract. Jason Abalos [center] went daring for Cotton Club after Aljur left for greener pastures a.k.a. Bench Body. Ahron Villena represented Walker, after Jericho Rosales and Alfred Vargas decided to go commando.

Pretty soon, charming actor Geoff Eigenmann will wear the Hanford briefs in billboards and commercial ads, like the Younghusband brothers before him, if only to up the ante for the brand he’s currently lending his name to. Geoff replaced Dingdong Dantes, when the latter started wearing size-under Bench Body jocks.

Model-actor Victor Basa, the one with the bee-stung lips, took over the reins from Akihiro Sato for Penshoppe’s Undercover line. The briefs are all conservative and cutesy, as compared to the raunchy designs of Penshoppe’s competitors.

Boyish model and occasional actor Brent Javier went from Bench Body to Nathaniel, the men’s underwear brand of Natasha, a successful direct-selling brand of clothes and accessories.

Model and bikini open veteran Raph Almeda shook some conservative sensibilities by donning a large plastic penis for Soda, another local underwear brand for teens. Sexy guy Johnron Tanada was the former endorser.

Chunky actor Carlos Agassi played coy promoting Guitar underwear, a a small brand since the 1960s with a niche position among schoolboys and in Manila’s Chinatown.

And, of course, who would forget the longest-signed endorser of underwear, 33-year-old model-actor Christian Vasquez for Baleno? Since 2002, this handsome hunk has been wearing Baleno briefs – including the outright amusing iBriefs, where the iPhones – but not the iPads -go.
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Comments 54
  1. Great way to start the new year. Let’s hope we get more guys to endorse briefs, such as:

    1. Gerald Anderson
    2. Aljur Abrenica
    3. Prince Stefan
    4. Neil Etheridge
    5. JC de Vera
    6. Daniel Kenji Matsunaga
    7. Polo Ravales
    8. Fabio Ide

    Anyone else?

  2. What a way to start the New Year! Thanks RD! The best ka talaga! Endorsers ng briefs talaga ang unang feature! hahahaha

  3. Thank you very much RD for these! What a way to start the new year! I’m still loving Christian Vasquez, he’s still so hot after all these years! Here’s hoping that many more guys take to endorsing briefs. I’m looking forward to the Starstruck boys Aljur, Rocco, and Paulo Avelino hawking Bench briefs in ads. They can all also probably appear in an X-Ray/Folio special, much like a Starstruck edition, with fellow alumni Mike Tan, Ian Batherson, and Prince Stefan who have all already donned skimpy attire.
    Thanks again and happy new year to you RD! All the best in 2011!

    PS. Please do a separate post on the Rocco supporters pic in the previous entry. Pretty please….

  4. Raph Almeda, handsomely Pinoy no doubt! way to go Raph! I would like to see more of you in those sexy underwear this year.

  5. sino kaya sunod sa Folded and hung RD? inaabangan ko din and I’m sure mauna ka na naman magpost hehehe salamat in advance..

  6. HOT! RD nakalimutan mo si Mark Herras di ba may underwear sya na inendorse, parang Greyhound yata. Tapos yung sa Carter..

  7. Sa Carter foreigner na yung model. Hindi na si Paolo bediones. Basically, eto na yung lineup hahahah galing naman RD. thanks!!

  8. Christian Vasquez is more than hot.. he’s scorching..

    plastic penis pala yung kay raph.. hay.. kala ko totoo..

  9. I want Aljur in briefs! I=petition natin ang Bench mga becky! Mag aklas tayo sa Ayala at sa Ortigas at sa harap ng opisina ng Bench sa Pasay!!!!

  10. Papa Aljur in BENCH BRIEFS! THat would be the day! It will be National Aljur Day! Para sa lahat ng mga becky!

  11. RD tanong ko lang, yung Rocco na naka supporter e sa Bench ba yun? Wala pa sa site nila hahaha
    Kaw talaga laging una!

  12. Si Geoff nag briefs na sya sa Cosmo shoot dati pero tinago ang bukol. Sana next time e totohanin na nya ang pagpose na naka briefs lang!

  13. yung kay raph totoo. kasi sinabihan siya ng manager niya na patigas ng konti para may laman yung brief bago mag pictorial.

    Si christian vasquez yummy pa din talaga kahit di na siya nagpapaalaga…

    david

  14. I really wish Geoff would model in JUST briefs.

    I would love to see JC de Vera in just briefs! Enchong looked amazing in his boxer briefs/trunks in his first Bench fashion show. He filled those trunks out well, I wish he’d model underwear again.

    I would love to see Diether Ocampo too.

  15. I’m just amazed at the comments, lahat or mostly gusto si Christian Vasquez. Dahil ba bago lang nakita dito or sadyang sexy at gwapo sya?

  16. Ang gwapo ni Victor Basa pala sa personal mukhang tahimik lang at di sya loud. Napaka refined ng manners. I like him.

  17. deither won’t do underwear ads or ramp because he’s got chicken legs.mahirap naman kasi idevelop yung thighs and calves

  18. I love ralph almeda.. so cutey! totoo yung bakat nya noh? saan mo naman nakuha RD yung plastic penis?? sa lahat ng brief endorser eh si ralph lang yung may lakas ng loob na magpa kita ng bakat!

  19. whew..ang sasarap namen ng mga boylilets na itey..how i wish more promo pictures ng mga endorsers na itey..kakalurkey ang pagpopose ng mga menchu lalo na si ian batherson at papa carlos agassi.. sana dumame pa ang endorsers ng briefs..wag na sana pademure 2011 na mga menchu.. hahaha.. sana si paulo avelino, aljur, rocco, steven,tj trinidad, richard gutierrez, dennis trillo..more sexy photos please. hahaha..lurve it.

  20. whew..ang sasarap namen ng mga boylilets na itey..how i wish more promo pictures ng mga endorsers na itey..kakalurkey ang pagpopose ng mga menchu lalo na si ian batherson at papa carlos agassi.. sana dumame pa ang endorsers ng briefs..wag na sana pademure 2011 na mga menchu.. hahaha.. sana si paulo avelino, aljur, rocco, steven,tj trinidad, richard gutierrez, dennis trillo..more sexy photos please. hahaha..lurve it.

  21. Hi RD! Thanks for the posts. Please post naman the Rocco supporters pic from the Top 20 post. I am so turned on by him. Please…
    Thanks and take care!

  22. ung iba ano yun PANTY ba ang minomodel nila at halos wala silang bukol..they are selling BRIEFS not PANTIES..

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