Those were the days. That time when the male models were rough and raw. Bold and daring. Hard edged, actually. With lots of body hair. The time of Jon Hall, in tiny underwear, posing and primping for a fledgling undergarments brand called Bench. Unabashedly walking down the ramp for Cosmo Bash, after his centerfold shot in the Cosmo [Phils] magazine. Bring it all back Bench and Cosmo!