The year 2011 saw some boys rise from being unknown to instant celebrities. These were the boys who made their marks in showbusiness – plucked from relative obscurity to the glaring klieg lights of the industry. From left: Mikael Daez was busy modeling before he was thrust into a major GMA prime time show, Amaya and a campy movie, Temptation Island. Neil Coleta did the highly successful tv ad for iced tea and became one of the easily recognizable faces in town. Mart Escudero moved to TV5 and worked with the veterans in showbiz as he got noticed in his solo starrer, Zombadings.
Of course, Paulo Avelino made leaps and strides in his career this year: Bench Body and ABS-CBN. Love him or hate him, Rocco Nacino is getting prime projects in GMA. Model boy Jome Silayan was touted as the next leading man in Amaya, until the deal fell through. He did snag a major appearance for a Bench Body campaign and a TV5 soap. Lastly, Tom Rodriguez was toiling in the sidelines until he was cast in a major production, Temptation Island, and everybody noticed how he could be the next leading man of his time.
Of course, we have the hunky sports boys – The Azkals and the Philippine Volcanoes. King Neil Etheridge [center] lorded it over with his jaw-dropping underwear ad for Folded & Hung. Team mate Aly Borromeo [3rd from right] followed suit in his Bench Body campaign. Fellow Azkals Phil Younghusband [3rd from left] Anton del Rosario [rightmost] and Rob Gier [leftmost] grabbed major endorsements and walked the runways for major fashion events. And then the Volcanoes erupted with their controversial Bench Body billboards on EDSA. Ken Stern [2nd from left] and Chris Everingham [2nd from right], along with other team members gamely posed in their underwear for the local brand and caused a lot of buzz [and trouble].