We thought we’ve seen the last of Jon Avila in those tighty Bench Body briefs. It looks like he’s staying, as long as he can fit nicely into those undersized jockeys. Five years ago, he was one the newest models – fresh, young and tight – for the underwear company. Now, he’s still going at it, despite heavy competition for ad space with younger upstarts.

Summer is officially here and it comes earlier than usual. There was a time when one would readily know that the season’s here if all the nekkid Jake Cuenca billboards for Bench Body get erected in the major metro sites. Although he’s past his Bench Body prime, Jakey proves in the latest summer campaign that he still has the goods that once made him the underwear company’s banner boy for the hot, hot summer!

Oh, my stars and garters! It’s Jake Cuenca! Apparently, he’s in the summer campaign, too, of Bench Body, except that his underwear photos were not published or featured in the Bench site. Jakey’s wearing board shorts in the released pics, a far cry from the annual images of a nearly-naked Jake in tight briefs posted by Bench for the past few years.

Top actor Piolo Pascual won’t be left behind in the Bench summer ads. The hot season will never be complete without photos of a shirtless Piolo. Tall, dark, ripped and handsome, Piolo is still the main man in showbiz, the ultimate Filipino leading man of the moment, come hell or high water.