Category: Aljur Abrenica

If you’re trying to figure out how hot Aljur is in Bench Body underwear, maybe this fan-made photo will do the trick. More or less. Now, you know this won’t happen in real life because he was dropped by the underwear company for reasons we can infer from the following excerpts in Aljur’s complaint for judicial confirmation of rescission of contract against GMA:

As further proof of gross mismanagement, just recently, due to another mishandling by GMA of a fashion show for leading apparel brand Bench (Suyen Corp.), which became a comedy of errors on top of a communication breakdown, ALJUR lost his endorsement contract with the said brand.

Thus, sometime in January 2014, Bench once again offered ALJUR an endorsement contract. GMA wanted to get on the good side of Bench thus asked ALJUR to sign a Bench Body contract along with the Bench apparel contract. The agreement was for ALJUR to do a campaign wearing only his underwear. ALJUR, as usual, was not comfortable with the idea but was convinced to submit because he was told that if he signed up, GMA would ensure a big launch with the decency and formality as that of Dingdong Dantes, another GMA talent, when the latter did a similar campaign for the same apparel company. As the shoot date scheduled on 12 July 2014 approached, ALJUR requested for the specifics of the shoot, including the kind of underwear he was going to wear, and whether the “Dingdong-type” launch was going to happen. GMA could not give him an answer. ALJUR kept following up his request for weeks before the shoot but to no avail. On 11 July 2014, a day before the shoot, GMA still withheld the “pegs” to ALJUR despite his assiduous demand and no information about the launch was conveyed to him.

Due to the uncertainty of what was going to happen in the morning, ALJUR requested from the Artist Center that the pegs or the actual underwear be sent to him, and the kind of launch that will be had be confirmed not later than 9:00 o’clock that night, because he wanted to sleep early so as to look his best should the shoot proceed. At 10:30 of that same night, however, ALJUR’s Artist Center Manager, Tracy Garcia, informed ALJUR that his contract with Bench was cancelled without giving ALJUR any clear reason.

All of the aforementioned instance show that GMA breached its obligations under the management contract, as it miserably failed to “exert its best efforts to promote and enhance the best interest and welfare of ARTIST with the end in view of properly and effectively tapping and developing his talents and professional potentials.”