While My Guitar…

I look at the world and I notice it’s turning
While my guitar gently weeps…

Hey look! These ones are nice. Actors Joem Bascon [left] and Carlos Agassi add more heat to the summer in the newest ad campaign for Guitar underwear. This is the first time that tv and movie actor Joem Bascon is slipping into tiny briefs after his exposure in Folded and Hung years back. On the other hand, mighty muscled Carlos Agassi has been modeling the underwear brand for years, but it is only now that he’s fully donned the briefs for Guitar’s ads.

Mr. Brazil

There’s another gorgeous Brazilian model in our midst. Quiet, tall and strikingly handsome. His name is Luciano Stranghetti, and he’s got a Mister Brazil title tucked somewhere under his abs and bulges. This 22-year-old hunk from São Paulo has been in the country for quite some time now, doing modeling jobs on the runway and in print ads. If he looks familiar, he’s the catalog underwear model for Avon. Yes, “the company for women” has a men’s line.

Many Happy Returns

It’s our favorite nippo-brasileiro underwear model, of course! Hideo Muraoka used to be the top guy for the undergarments line of Folded & Hung. He and his large crotch lorded over the billboards [and print ads] before for F & H‘s sexy tiny jockeys. Well, now he’s back to reclaim the title from the upstarts. Expect to see more of Hideo‘s images for the direct-selling clothing brand Milk & Co. in a few days to come.


There’s a new underwear endorser for a local brand and he’s still hot, hot, hot after appearing some time back in skimpy cotton briefs for another mark. This time, he’s donning the comfy whities plus a whole lot more of the printed ones, to boost the brand’s line. Who is he?

It’s Him!

He’s on a roll! Fast and furious! Twenty-three-year-old actor Ahron Villena is very visible these days. Pretty soon there will be billboards in the metro with images of him in Walker briefs. Yes, he’s the new endorser of the Walker underwear line, and here’s the PR: Walker is one of the country’s leading manufacturers of quality underwear. It was established in 1954. Four decades later, Walker has become a success story of determination and perseverance, tirelessly working to remain at the forefront of underwear designs and innovations to provide Filipinos with a variety of choices that exude fashionable comfort and quality at less cost. With the launching of Walker’s latest collection, comes the new face of Walker, Ahron Villena. Ahron’s virile image and boyish charm makes him one of today’s hottest multimedia personalities. These, aside from his very active lifestyle, embraces the masculine spirit that Walker embodies.